Tuesday, 19 July 2016 17:53

Workshop on Creative Industries & Design in Macerata

*Written by: Angelika Balliou, Militos Consulting S.A. Greece 

During the "Workshop on Creative Industries & Design as a catalyst for Entrepreneurship & Innovation in Macerata" organised by CreaHub, a number of interconnected topics were discussed. This is a short overview of the workshop. 

A focus on Healthy Ageing, Care, Urban inclusion and the Environment

Pamela Lattanzi

Pamela Lattanzi, Vice-Coordinator of the European research project “GRAGE: Grey and green in Europe: elderly living in urban areas” explained how this ambitious multidisciplinary project strategically addresses several hot topics arising in modern societies: From urbanization and severe environmental issues to psychological and economical aspects of a continuously ageing society. She emphasized the importance of out-of-the-box thinking and, thereby, perceiving ageing not as a problem but, instead, as an opportunity. As a coherent community representing one of the largest economies on earth! By placing elderly rights in the center through a multidisciplinary/multistake approach GRAGE and its researchers state that it can become feasible to create better cities for all!

The cross-over between Creative Industries and Health (Care) through fablabs and maker spaces

Sabine Wildevuur

Sabine Wildevuur, Head of the Creative Care Lab of Waag Society - institute for art, science and technology in Amsterdam, introduced the audience of CreaHUB in the Fablab & Maker Space culture. She and the active Research Lab of Waag believe that it is about a whole new way of education. An open space, open source sharing culture that represents the DIY. The role that a Fablab can play towards a healthy active aging is related to the very core of DIY mentality. It summarizes in DIY health, personalized, instant and affordable. It relies on values such as: adjusting, inventing, documenting and sharing. Experimenting, educating, sharing and making can, thus, become the vehicle through which old, handicapped and deprived citizens can enjoy participation, inclusion and care.ability, the ability to adapt & self-manage. According to them, this attitude can most beneficially extent to the health and age care system. Successful projects such as a transparent patch for instant visual wound monitoring, a 3-D printed avatar offering visualization experience for blind people, 3-D printed prostheses, DIY surgery via surgical robotic arms and artificial organs are only some of the actual outputs of Fablabs worldwide. Last but not least the speaker raised awareness regarding the necessity of teaming up with hospitals, health organisms the local as well as the global community, while highlighted the value of creating business models evolving around emerging new concept prototypes.

Creative Industries and Design as a catalyst for Entrepreneurship and Innovation

Janine Huizenga  Andrew Bullen

Janine Huizenga & Andrew Bullen, co-founders of the Creative Cooperative, initiated their speech using a key phrase: We are all a network. Open design for an open world. These are the values towering behind their creative industry and personal research. Through both the perspectives of a designer (Janine) and a businessman (Andrew) the scope and action of a creative industry unfolded gradually during the lecture. Digital media provide the tools and cross thinking ability exploits the opportunities. In our modern interdisciplinary and increasingly complex world the sweet spots, the overlapping areas between previously disjoint areas offer new opportunities for social entrepreneurship. Social engagement through all commercial, voluntary and engaging activities provide the necessary interconnections for a structured creative process that can finally become a tool for a radical social change. A change in social mentality. A transition from mere consumers to presumers and active citizens. From distant and consider less authorities to social care and open creative dialogue. Stemming from their experience in year-long social projects and activism, the speakers emphasized that it is essentially about long-lasting relationships and trust. This is exactly what they try to build. What they advise that is needed. “You have to listen to the people, to their needs”, Janine explains. “They do not merely need new infrastructures disjoint from their everyday culture. They need ways to realize their dreams and their creative solutions.” This is the key role and a major gap that a creative industry needs to fill: I respect your needs. Can I help you do it better? Can I help you reconnect, design, solve and share?

CreativeHub Macerata 1  CreativeHub Macerata 3  CreativeHub Macerata 4

 CreativeHub Macerata 5  CreativeHub Macerata 6  CreativeHub Macerata 7